Multi-path Build

Studio sample · not a client claim. Three packages bought separately would have meant three vendors, three logins, and no shared identity for a lead. The brief needed one scoped system: public site, capture spine, and after-hours chat with a single handoff story.

• Write a joint scope: pages, lead fields, chat knowledge, and what is explicitly out.
• Ship site + capture first so traffic has somewhere to land.
• Layer chat on the same knowledge and lead schema — no second CRM.
• Handoff playbook: bot → human with full context; human → close loop in the board.
• One analytics map across paths so the studio can show what worked.

A multi-path build under one roof: landing and content, structured leads, and a docs-trained chat that writes into the same pipeline. Custom means scoped — not endless scope creep.